Men’s Skincare Trends Are Evolving: This Is How
Many people are unaware of the rising trends in men's grooming. There are several considerations to be made. According to Euromonitor, the male grooming industry is expected to hit $60.7 billion, which is a little-known reality. Many brands have introduced men's grooming collections, and new niche brands have entered the market to cater to men. The industry has evolved from a market based solely on shaving and fragrance to one that offers a wide range of skincare, haircare, men's makeup, shower gels, and body lotions. With this in mind, here are some male grooming patterns to look out for in 2021!
Caffeine based products
Few people are aware of the importance of caffeine in men's skincare and grooming. Caffeine is the main ingredient in the products of companies like Lush and The Ordinary. Caffeine helps to minimize inflammation and puffiness by contracting blood vessels when applied topically by masks and other men's skin care treatments. It also firms and brightens the skin, eliminates wrinkles, and reduces the presence of cellulite on the body. Caffeine-infused eye creams hydrate the delicate eye region while also reducing dark circles.
Makeup products for men
Makeup has managed to infiltrate the male market subtly. Many manufacturers have produced cosmetic lines specifically for men. There are various choices for men in makeup, ranging from tinted lip balms to foundations. In the male cosmetics market, brands like Tom Ford have a monopoly.
Men’s grooming subscription boxes
Men's shopping habits have changed, especially when it comes to men’s grooming items. Monthly men’s grooming subscription boxes are common among millennials. They keep shaving creams, razors, and shampoos on hand for daily men’s grooming. It's good to never run out of the things you need. Subscription box companies customize boxes for their clients. Subscribers receive items customized to their skin type and need each month after filling out a questionnaire and answering a few questions about their skin type and needs. Monthly/quarterly subscription boxes are available from Dollar Shave Club, Birchbox Grooming, and The Beard Club, to name a few.
Electrical Muscle Stimulation (EMS)
Electrical Muscle Stimulation (EMS), also known as neuromuscular electrical stimulation (NMES), is a protocol that uses electrical stimuli to directly stimulate the motor neurons to induce a muscle contraction. You can easily use an EMS system (such as a Porfexon Ultrasonic Facial Cleaner) at your home to reduce the appearance of wrinkles.
Preferring ethical and sustainable products
Given the prevalence of climate change, deforestation, and animal cruelty, it's no wonder that in 2021, men’s grooming products will take a more responsible and sustainable approach. Brands are shifting their standards, opting for recyclable packaging, avoiding palm oil, and prioritizing environmental concerns.
